Jelly Belly

On Sunday March 15th,  Frank and I took Alex to a visit of the Jelly Belly® factory in Fairfield, CA. The ride is about 43 minutes north of Alex's home. It being a weekend, there would be no formal factory tours, but we were OK with that, allowing us to go at our own pace and stop at whatever struck our fancy.  Upon arrival we first noticed the brightly decorated Jelly Belly® company car.

Upon entering the building we gazed up at Jelly Belly® jelly bean replicas suspended from the high ceiling. We bought our entry tickets and followed the signs for a self-guided tour.

We all had to don official Jelly Belly® paper hats for health reasons since it is a food production plant. Along the well defined path of the tour were stations with videos to watch about the packing operations and jelly bean production itself. Some of the packing and sorting machines were extremely complicated and consequently repeatedly accurate. The huge rotating drums for mixing the jelly bean ingredients reminded me of the kind on cement mixers. The mixing drums were not as complex as the packing equipment. At this stage the cooking process relied more on the skill of the operators knowing precisely when to add sugar, or flavoring, or other appropriate ingredients. It was enlightening to learn of the care taken to create a gooey center and exactly how and when to add the outer hard coating and buff it to a special sheen. 

One lane of the tour had stations to sniff and discern the flavor of a jelly bean by its scent. I sampled a few of those and was impressed. But sniffing a few a few were enough. It was quite warm along that corridor and the smells were starting to nauseate me. I was very grateful we were not touring when the plant was in production. Other aspects of the tour were historical in the roles Jelly Bellys played in the various halls of government. Jelly Belly® jelly beans were a fixture in the White House and a common snack in many cabinet meetings. When debates got tense, a jar of Jelly Belly® jelly beans was passed along during a short break to lighten the mood. They got their start when Ronald Reagan, as California Governor, ate them to break a pipe smoking habit. 

There were many other anecdotal signs along the route. I found them interesting but they did not hold much allure for Alex. Bits of trivia by year touched such topics as the introduction of mint wafers during sugar rationing (1940), the first shipment across the sea to Europe (1982), being the first jelly bean in space (1983), and the introduction of Harry Potter inspired weird flavors (2000).

There were also many, many, many, murals and samples of artwork with Jelly Belly Beams as pixels in a mosaic from presidential, to animated cartoon characters or from famous Hollywood personalities (e.g., Marylin Monroe) to well-known paintings (e.g. Starry Night).

The end of the tour had murals paying tribute to those beans that did not make the exacting standards. These are sold with the delightful name "Belly Flops". After the tour we went for a bite to eat in the snack bar. In keeping with the theme, I had a pizza that was shaped as a jelly bean. I enjoyed it; it was very tasty. I did learn this tidbit however. Jelly Belly® does not currently sell a pizza flavor, but their infamous "Vomit" flavored bean (featured in Harry Potter Bertie Bott's and BeanBoozled lines) was created from a failed attempt at a cheese-pizza flavor. Taste testers found the pizza attempt so unpalatable that the recipe was rebranded as a bad flavor instead. Both these goofs are prime examples of "when life gives you lemons, make lemonade".

After eating, we browsed the store. I bought a sample of the Jelly Belly BeanBoozled Fiery Five collection which features five progressively hotter, pepper-inspired flavors made with real purée: Sriracha, Jalapeño, Cayenne, Habanero, and Carolina Reaper. Ranging from mild to scorching (up to 2 million Scoville units for the Reaper), these are designed as a tasting challenge rather than typical sweet candy.

We then went outdoors for the train ride to the museum. The museum is just a few yards across the parking lot from the factory/store, but why not enjoy a free train ride as well? The red brick building is visible in the background of the second photo. The third photo is from the museum perspective looking back on the factory/store. Yes, the two are an embarrassingly close walking distance away, but we climbed aboard anyway for the fun of it.

Since it was close to Easter on April 5th, there were several springtime displays. I thought the first one with flower sprays and bunnies was artsy and pretty.

I wanted Alex to pose in one of the chairs, flanked by rabbits. Based on his facial expression, he was definitely reluctant at first. He did cheer up shortly, though.

The museum had other artwork to admire. This decoupaged bunny caught my eye. I also liked the jelly bean 3-D renditions of animals of the Chinese zodiac, the rooster and the pig. Notice the detail in the feather colors of the rooster. The pig even has splotches of mud plastered to his side and snout.

Most of the museum was a collection of antiquated or outmoded equipment that had been used in making Jelly Belly Beans in the past. We did a cursory walk by. It was toward the end of the outing and we were tiring. Alex and I took one last train ride back to the front of the factory where our car was parked. Alex seemed thoughtful. We headed home. We were glad we had explored something different for this Sunday's outing.